Top 5 Ways to Generate Business Leads Online -

Generating leads is probably what you spend most of your time and money doing, no matter what you sell. For most businesses, the process of finding people and getting them to interact with you and your product or service is expensive and frustrating. There are ways to make it easier and to make those leads more profitable. Here are our top five ways to generate business leads online:

Write a blog. Not just one blog post, but a daily, weekly, monthly blog. Consistency is key. You have information about your industry that potential customers or clients will find interesting and which will help cement you as an expert or authority. Maximize your blog and its lead generation potential by having a sign-up box and by advertising your products/services in the margins. Keep in mind that this will only work if the content is actually valuable.

Start a webinar. The best ways to generate leads almost always involve giving something away for free. A blog is a great way to disseminate free knowledge, but if you want to create a more personal connection, while also requiring interested parties to hand over their contact information, a webinar is a great way. They will demonstrate their interest in what you have to offer, while providing you with the information you need to follow up with them in the future.

Optimize Your Website. People are constantly searching Google, Yahoo and Bing for information to help find a service or product for their needs. Chances are when you don’t optimize your website your competition is reaping all the benefits of being found online instead of your company. At SoCal Digital Marketing our main focus is to help our clients websites get found on search engines through implementing modern SEO strategies.

Leverage your email list. If you do not already send out a regular newsletter to your email subscribers, now is the time to start. Make sure that you encourage people to sign up for your newsletter at every possible venue, and then send out valuable information. This helps you cut through the noise of the internet and speak directly to people who have already demonstrated interest in you.

Make an engaging video. What is the best way to get people interested in your business? Show your personality. Look at legends like Old Spice and Dollar Shave Club—they both surged to success with funny, quirky online videos that sent people scrambling to spend their money at those businesses.