How the Pandemic has Increased the Need for Digital Marketing

Since last March, businesses around the globe have been forced to morph and adjust to the new normal during the COVID-19 pandemic.  Families, friends and business relations have transformed overnight.  With everyone inside and on their electronic devices, digital media is thriving, and more people are turning to their phones or computers for customer preferences and needs.  So how has the pandemic increased the need for digital marketing?

 

The pandemic has forced customer change.

49% of global consumers now shop online more than they did before the pandemic, according to Bazaarvoice.  In addition, 62% of United States consumers shop more online now than before. This information is key to recognize because it means that not only are customers mainly shopping online, but businesses must accept and implement digital marketing strategies that fulfill their needs.  Customers now expect services, products and all other information to be easily accessed through digital solutions, instead of physically in-store.

 

Customers are more careful about spending habits.

According to a personal consumption expenditure report from Deloitee, PCE fell by 10.1% in Q2 from Q1 in 2020.  This means that customers are being pickier with their spending habits.  This is why it is important to make your businesses digital marketing strategy stand out against your competitors.

 

Customers want value and brand engagement.

In response to customers spending habits and new online engagement, digital marketing strategies should offer more value to customers.  Brands who are adjusting to their customers spending behaviors through online platforms are drawing in new audiences while also retaining existing customers.  In fact, research from McKinsey reported that 75% of American shoppers have changed their shopping behavior and brand preference amid the pandemic.

 

Because of this, it is so important that your digital marketing strategy is focused on enhancing customer loyalty and retention.  If you are looking for help in this department, SoCal Digital Marketing has the experts your current or future digital marketing depends on.  Contact us today!