Free Must Have Apps for Social Media Marketers As a digital marketing agency, we know how it can be difficult to stay creative with social media, especially when marketing for various clients with different aesthetics. It can be challenging to juggle the marketing role of being part photographer, videographer, designer, editor, copywriter, etc. In this [...]
SoCal Digital Marketing’s Six Steps for SEO Strategy In this blog post, we break down the video above and describe how SoCal Digital Marketing creates a SEO campaign. STEP #1: Identify Goals When we get a new client, SoCal Digital Marketing first starts by discussing what the goals are for the client. [...]
Vocabulary of Basic SEO Tools SoCal Digital Marketing knows how SEO terms can be confusing and complicated. Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies. SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a [...]
Why Businesses Should Advertise During This Pandemic It is a very delicate time in the world to advertise and business owners are struggling to find the right time and way to promote their business. Not to mention, many businesses income is at an all-time low and they want to continue to stay relevant during this [...]
How Businesses Benefit From Social Media During Coronavirus Today, many businesses are struggling to survive amidst the current Covid-19 pandemic. Whether it’s a mandatory shutdown or a decrease in shoppers, many are questioning the future of their businesses. Social media is one of the easiest ways to connect with a business’s target audience and continue [...]
What is SEO Marketing? SEO stands for Search Engine Optimization which is the algorithm for how customers search for products and services on the Internet. SEO is extremely important in website design because it dictates how customers find your website through specific words or phrases. In addition, SEO is another way of marketing for businesses [...]
There has been a recent buzz in the online community that when Google patented a digital ID verification process, that verified authorship for blog posts, articles, website content etc. will have a large impact in search results. Most of you may have already noticed author pictures from a Google + profile in search results. Here [...]
How to Brand a New Business Online One of the great things about being in the internet marketing industry is that I can help various kinds of businesses and learn how to sell for each type. One important factor that has consistently remained the same for every business is the brand. Starting a new website [...]
Writing a Press Release for your company may seem like an expensive and time consuming way to gain attention to your business which it normally is. However, you can create and submit a Press Release to an online distributor like prweb.com or prnewswire.com for an inexpensive price of $89 minimum (can go up to $499). [...]
Orange County SEO & Social Media Marketing At SoCal Digital Marketing we are always actively looking and experimenting with new ways to rank websites quicker and easier within the search results. As of the latest Google search engine algorithm updates, blasting out thousands of low quality links to websites that no one will read or [...]