How to Brand a New Business Online

One of the great things about being in the internet marketing industry is that I can help various kinds of businesses and learn how to sell for each type. One important factor that has consistently remained the same for every business is the brand. Starting a new website or business can be difficult, not because creating the website or providing the products/services is hard but allowing customers or clients to find and trust you. All fortune 500 companies spend millions of advertising dollars on creating a brand, an image, a company culture that isn’t just promoting a specific product but rather a reputation and credibility to build trust with their customers.

When you think of Coke, Nike, or Apple products your mindset is already set that these products have been tested, are safe to use/consume, are produce with the highest quality in the industry even though the products change over time, because of the brand most people, already expect those products to be the best.

When a website is designed one of the most crucial factors is the logo as well as the look and feel of the site. If your website is ranking for your targeted keywords and generating quality leads, the visitors are expecting to see an aesthetically pleasing and credible website that they would feel safe giving out their information to. You can achieve credibility through various ways such as; displaying testimonials, providing pictures or demonstration videos of the products and services, displaying a Better Business Bureau profile, having a blog that discusses what your business does, industry news, Press Releases, anything that provides more information to get your visitors to understand your company better. This process of obtaining credibility with a new business is going to take time, but if you provide great services/products, genuinely help others, and network your brand will develop a great reputation and continue to grow.