What is SEO Marketing?

SEO stands for Search Engine Optimization which is the algorithm for how customers search for products and services on the Internet.  SEO is extremely important in website design because it dictates how customers find your website through specific words or phrases.  In addition, SEO is another way of marketing for businesses because the more traffic on your website, the better.  Customers trust Googles top results and value them as a credible source.  Placing your website at the top of search engines requires effective SEO marketing.

How does SEO Marketing Benefit a Businesses?

SEO marketing has various benefits for a business to from improving their Google rankings.  SEO marketing can target traffic through inbound marketing methods.  Inbound marketing is when customers can easily find your website by searching online instead of you reaching out for referrals or other methods of finding a product or service. One of the great things about inbound marketing is that it allows customers to find your business. Many customers find that traditional marketing methods such as cold calling and mass mailers are disruptive and irritating.  Instead, inbound marketing through SEO allow customers to find information they are searching for easily and readily accessible.  In addition, “studies indicate that 71.33% of searches resulted in a page 1 Google organic click.”  In other words, a majority of customers only visit Google’s page 1 of results.  To get your website to page 1 requires effective optimization strategies.  Furthermore, pay-per-click advertisements can be pricey and add up quickly whereas SEO marketing allows traffic to your website without any costs.  Creating effective SEO marketing through words and phrases also allows your website to be ahead of your competitors and successful.

Moving Forward

In today’s Covid-19 pandemic, people are on the internet more than ever before because they are at home.  It is important to pay close attention the changes in Google SEO keywords during this time.  In addition, it is essential to watch for shifts in search interests and behaviors in order for your website to stay relevant.  Consumers today are making desire-based purchases that relate to fitness and health.  How can your website continue to be successful online but also adapt to Covid-19?  Creating a page that addresses Covid-19 and what your businesses is doing to adapt to today’s current economy is important.  Customers who see a business that is taking necessary precautions as well as considering the health and safety of their employees allows trust and brand loyalty.  Now is a great time for business owners to take advantage creating new content, build customer loyalty, establish a stronger social media presence, learn new skills, and update website SEO’s.

Learn more about how SoCal Digital Marketing can help your website today by contacting us at aguida@socaldigitalmarketing.com.