Why Businesses Should Advertise During This Pandemic

It is a very delicate time in the world to advertise and business owners are struggling to find the right time and way to promote their business. Not to mention, many businesses income is at an all-time low and they want to continue to stay relevant during this time. The stay at home order by the government forces most people to rely on the internet to be entertained, productive, communicate, and stay connected.

Businesses have taken various approaches during this time—some have completely shut down, some have taken a pause on advertising, and some are thriving. In truth, this is the BEST time to advertise your businesses and grow on a digital marketplace.

Why Businesses Should Advertise During COVID-19

As previously mentioned, this world crisis is forcing everyone to be technologically connected. Whether it is taking classes online, facetiming an elderly family member, shopping online, working remotely, etc., everyone is online. Social media is playing as an escape for individuals and keeping your followers or clients updated is so important. By advertising, businesses can promote products online, gain attraction for future clients, and take advantage of a less competitive market. On the other hand, by not advertising right now, you are giving your competitors a boost in the marketplace and not capitalizing on the opportunity. “In turn, it is the best time for your business to rely on search engine marketing and social media marketing platforms to meet current and future demand.”

Top Reasons to Advertise Now

SEO: No one truly knows how long this pandemic will last or how long non-essential people will be forced to stay at home. Search engines and social media will not be affected if this pandemic ends in a few weeks or months. “Organic search efforts can take time to grow, so spending money on elements like content and on-page SEO now can make a difference later.”
Small Business Assistance: Today, the government has provided lots of beneficial programs for small businesses to survive admits the pandemic. Cutting advertising is not the best idea during a time like this.
Reach: As already discussed, there are various ways to advertise to your target market through social media or pay-per-click advertisements. Viewers have more time than ever to view advertisements, support small businesses, and find new companies to support. In addition, more people are likely to buy an item online when they are at home because they are likely near payment info.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.